I’m an uncle twice over. Once of a nine year old girl and once of a nine month old boy. I’m not a father, but my family is close and being an uncle gives me a small glimpse into what it must feel like to worry about a child.
Girls are becoming women faster. Boys are becoming men faster. Well, at least in terms of independence and sexuality. The culture seems to gear nearly everything toward sexual value. Girls are made valuable by being counted as sexually desirable, while boys are made so by being able to successfully solicit sex (see American Pie, Sex and the City, the 40 Year Old Virgin and just about anything on MTV).
This is unsettling, to say the very least.
A couple of years back I worked for a not-for-profit company as an entertainment analyst. My first assignment was to watch and document children’s television. I spent nearly eight hours every day for several months watching Nickelodeon, Cartoon Network, the Disney Channel and others. What I learned was startling.
Children’s television was once a tool for teaching (see Sesame Street). Today it’s a babysitter, which the media is using very strategically. The goal, perhaps not directly, and I’m sure for many of the writers not intentionally, is to condition children. The earlier people think sexually, the earlier they are spending money on sexually minded or oriented products.
It sounds like a wild conspiracy theory. I thought so too before I got to see it first hand in a highly concentrated environment.
Consider this: Nickelodeon is owned by MTV. During afternoon programming (i.e., as kids are coming home from school) on Nickelodeon, it’s not at all uncommon to see advertisements for programming on the parent network MTV or MTV2 along side advertisements for toys and music. MTV’s afternoon programming includes some of the raunchiest entertainment on television (see the dating show Next on MTV; you’ll only need to watch about 2 minutes. Take note of how young the participants on this show are).
The Disney Channel, which in its basic programming appears harmless, doesn’t have the best track record for producing respectable men and women as roll models (see Brittany Spears and Justin Timberlake). The Disney Channel is a cycle. Yesterday I saw Hannah Montana on the cover of a tabloid.
Some days of the week the Cartoon Network has been known to play it’s night time adult programming during the day (see Aqua Teen Hunger Force).
Why do the Bratz dress like that? Why do Barbies have such huge breasts?
Here’s my problem. Here’s what I want to know: why must my nine year old niece wear a bikini? Why is she asking to shave her legs already? Why do her skirts keep getting shorter and shorter? Why do all her favorite songs (sold on kids CD’s) all seem to have sexual overtones? She doesn’t understand these things yet. But she will soon and someone stands to make a killing on her sexually dependant subconscious.
It kills me to think my niece might one day view her own value through her sex appeal. Consider Victoria’s Secret. Why make sexy ads for women, unless the ad is designed to stimulate a woman’s perceived value as seen sexually by men? It kills me to think one day my nephew may be a man helping to drive women in that direction through his own sexual perceptions and standards.
It isn’t about ruining children, it’s about making money and there’s tons of money in sex. So that’s the question. How do you protect a child from a system and industry that begins with Kidz Bop and ends with the Pussycat Dolls? That begins with the Disney Channel and ends with pornography? How do you protect children without sheltering them from the realities of the world? How do you help make them wise, discerning, self-respecting, God fearing?
I have no idea. I’m not sure anyone does.
