My friend Ric sent me an email pointing me to this video. It’s every bit as brilliant as he said it was. While I suspect that I have some pretty deep running disagreements with the organization that put it together, it is really poignant, nonetheless. I hope I’m not stealing valuable blog-fodder from you, Ric.
It helps to read their brief intro to the video to get the point they’re making.
“Have you ever tried really hard to make a point and when people say they get it, you are just not sure they do? Sometimes it takes us seeing our world through new eyes–something that it is hard to do as believers. Sometimes a little bit of juxtaposition does the trick.
We made this video because we sometimes struggle in helping churches to truly understand the disconnection between how we do things and the people we’re trying to reach. Our thought was to showcase the visitor experience in a completely different context and in doing so, we might help churches realize how they might actually comes across to the world we are called to reach.
Sometimes it takes seeing something in a different light to really get it. With this thought, my team and I made a little video called “What if Starbucks Marketed Like the Church? A Parable.”
Again, I’m not in total agreement here, but the video should make you think. If nothing else, it’s certainly is good for a laugh.
